omv case study

OMV Group is one of the largest industrial companies in Austria, producing and marketing oil and gas, in a responsible way. By using innovative and high-end petrochemical solutions, the Group accrued sales of twenty billion euros in 2017 and has a workforce of around 20,700 employees.

The challenge

Being competitive in the oil & gas industry means doing business in countries that are considered as high-risk, and OMV is no exception to this rule. The Group cares deeply for the safety of its employees, and as well as the ethical implications of sending business travellers around the globe, it understands the legal and reputational risk too. So, managing security risk is something they have become excellent at.

OMV understood early on, that its people are part of the company’s security system as well, that everyone is safer when travellers are streetwise, aware, and know what to do and who to call in case of an incident.

To further improve OMV’s already comprehensive training program, Group Security identified the need for a training solution that could be rolled out to all its business travellers. The team looked internally to see what the training department might be able to provide before turning to see what was on the market. They found a number of known providers of security solutions that offered training that wasn’t much more than a PowerPoint presentation. Others offered one size fits all packages with little or no customisation, they were all very old fashioned, not quite PowerPoint slides, but not far off, and just… well, boring.

The Security Team wanted to make the training their own, fully integrated with OMV’s travel management program. They wanted the latest learning technologies and they wanted the support to roll out process and ensure maximum impact. In a nutshell, they wanted to create a best in class travel security awareness experience, something that was OMV’s and that they would be proud of.

The solution

This is where SAME enters the picture.

We enjoyed discussing what we could do with OMV, finding the best possible solution, truly understanding the need first, rather than just reeling out a finished product and hoping that it would fit.

With our team’s skills, the latest eLearning software and by applying the newest trends in learning and development, we were able to find the right blend of cutting-edge technology but also good old story telling to keep the user interested and eager to learn as much as they can.

We integrated a brief video of the CEO to start off on the right level

Content was designed to cover the needs of standard business travellers and fully integrates with OMV’s travel risk management program

We used a combination of animated videos, standard eLearning screens, custom interactions and interactive videos. This blended approach ensured that we could keep the attention

The interactive scenarios allow the learner to make decisions and see the impact those choices User feedback “It’s like a game, it feels like being there…”

As well as being fun and engaging for the user, the final product, made OMV learners feel like if they were there, in the environment similar to where they will later travel to or the challenge you will be facing. This feeling of ‘being there’ is invaluable to achieve positive behaviour change.

The key though, was delivering all this simply and easily. Without the knowhow the whole development process can be time-consuming and quite frankly, overwhelming. With clear and simple project management SAME took much of that stress away from OMV’s security team.

By combining our unique subject matter experience, learning and development, and technology aspects of delivery, we make projects like this seamless. This is what you get from a smaller provider, a real bespoke service, from a company that is devoted to the customer.


The outcome

OMV got great feedback from its users, they loved the training. Without any enforcement, the participation rate was north of 50% of its business travellers in the first few weeks. Just under 1,300 travellers completed the training in the first month, including all four board members, which is pretty special.

We were further delighted to hear, that the inhouse learning and development team leveraged the Travel Aware success story to gain additional budget for organizational learning.

Business travellers participation rate in the first few weeks
Travellers completed the training in the first month, including all 4 board members
Leveraged by the inhouse L&D team to gain additional budget for organizational learning